David "Avocado" Wolfe (born August 6, 1970) is an American entrepreneur, author, and product spokesman. He promotes a variety of pseudoscientific ideas such as raw foodism, alternative medicine, and vaccine denialism.
Video David Wolfe (entrepreneur)
Early life
Wolfe grew up in San Diego, California, graduated from University of California Santa Barbara, where he studied mechanical and environmental engineering and political science, then earned a law degree at the University of San Diego. According to Wolfe, he became intolerant of dairy when he was 18 and stopped consuming it, which led him to explore various diets and by the time he was 24 he was on an organic, raw food diet. He introduced the diet to Thor Bazler (then known as Stephen Arlin), who had attended the same high school as Wolfe, and this led to the founding of Nature's First Law.
Maps David Wolfe (entrepreneur)
Career
Thor Bazler and Wolfe co-founded the company, "Nature's First Law" in 1995. The company sold organic food and products related to raw foodism. Wolfe and Bazler started the company selling products out of their car trunks; by 2005 the company had 23 employees and around $6 million in revenue, and had profits of $1.2 million in 2004. The company grew in part by endorsements from celebrities like Steve Jobs, Woody Harrelson, Alicia Silverstone, and Angela Bassett. By 2005 Wolfe had become an evangelist for raw foods, travelling and speaking, while Bazler stayed in San Diego and tended to the Nature's First Law business. In 2007 Nature's First Law changed its name to "Sunfood Nutrition". The relationship between Wolfe and Sunfood ended at least by 2011, and there was litigation involving personality rights. In 2012 Sunfood claimed Wolfe was defaming it.
While affiliated with Sunfood Nutrition, Wolfe also co-founded the company "Sacred Chocolate" in 2006 with Steve Adler, which sells specialized raw chocolate products.
New Horizon Health, Inc. was founded in 2009 and runs websites and businesses for which Wolfe is the "celebrity spokesperson": the e-commerce site, "Longevity Warehouse", and the subscription-based longevity web magazine, "The Best Day Ever" that Wolfe says he co-founded. New Horizon Health had $7.6M in revenue in 2013.
Wolfe has been the spokesman for NutriBullet since its inception in 2012, and has appeared in several infomercials promoting the product. Wolfe has authored and co-authored several books promoting foods and offering diet advice.
Other activities
Wolfe is president of the Fruit Tree Planting Foundation, which received its IRS nonprofit certification in 2002.
In 2004, Wolfe starred on the reality TV show Mad Mad House regularly as the naturist "alt", alternative lifestyle practitioners who served as hosts and judges for the contestant "guests". In 2004 Wolfe was part of a rock band called "The Healing Waters" that travelled the country in a vegetable-oil powered bus and performed songs including "Raw Food Girl" and "Bye Bye Burger World".
Criticism
Wolfe has been criticized for promoting pseudoscience.
- He says that vaccines may be dangerous and may not work.
- He promotes a diet based on unprocessed foods, stating that this has a "detoxification" effect.
- He says that chemtrails exist.
- He says that deer antler spray, which he sells, is "levitational" and an "androgenic force."
Bibliography
- Arlin, Stephen; Dini, Fouad; Wolfe, David (1996). Nature's first law : the raw-food diet (1st ed.). San Diego, CA: Maul Bros. Pub. ISBN 978-0965353304.
- Wolfe, David (2007). Eating for beauty : for women and men : introducing a whole new concept of beauty, what it is, and how you can achieve it (3rd ed.). San Diego, CA: Sunfood Pub. ISBN 978-1556437328.
- Shazzie; Wolfe, David (2010). Naked chocolate. Great Yarmouth: Rawcreation. ISBN 978-0954397715.
- Good, Nick; Wolfe, David (2008). Amazing grace : the nine principles of living in natural magic : a galactic cliff-hanger. San Diego, Calif.: Sunfood Pub. ISBN 978-1556437304.
- Wolfe, David (2009). The sunfood diet success system (8th ed.). San Diego, CA: Sunfood Publishing. ISBN 978-1556437496.
- Wolfe, David (2009). Superfoods : the food and medicine of the future. Berkeley: North Atlantic Books. ISBN 978-1556437762.
- Wolfe, David (2012). Chaga : king of the medicinal mushrooms. Berkeley, Calif.: NAB. ISBN 978-1583944998.
- Wolfe, David; Gauthier, R.A. (2013). Longevity now : a comprehensive approach to healthy hormones, detoxification, super immunity, reversing calcification, and total rejuvenation. North Atlantic Books. ISBN 978-1583946145.
References
External links
- Official website
Source of article : Wikipedia
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